If your plan is to get a website up and running, and you’re looking for the right website builder for the job, here’s our guide for choosing the best one for you.
What type of website do you need?
While it seems like an obvious question, with the increased specialization from website builders these days, you really do need to consider which one best suits your website needs. Are you looking to create a one or two page website as a sort of online brochure? Are you primarily interested in blogging? Or, do you want to create an online store? These are just some of the possibilities available to you in today’s website builders.
How much experience do you have?
If you’re a complete newbie, you probably would prefer a total guided approach to creating your site. On the other hand if you have a lot or even some experience with websites, you may prefer to have more control over the way your website is built. Generally, the more hand holding you’re given, the less customization and control you have over your site—though there are exceptions.
How much time can you devote to your site?
Here’s another important factor to consider. How much of your time can you set aside to work on your website–not just during the creation stage, but also in terms of updating and maintaining your site? Again, for more basic or simpler websites, this isn’t as big of an issue. However, if you’ll need to make a lot of updates and additions to your website, you want a website builder or platform that includes an easy to use editor. And, customer support is a big factor here as well. You definitely want to choose a site builder that comes with 24/7 support with multiple avenues of access including live chat support.
How often will you update your website?
Taking things a bit further from the last question, the amount of updates and new content that you plan to add to your website definitely has an impact on your choice of website builder. If you only need a one page site, or a basic online brochure type of website, there are a number of suitable site builders available. However, if your website will have frequent updates and eventually a ton of content, then there are other considerations. In those cases, the ability to take more control and be more mobile is much more of a factor. A more traditional web hosting plan utilizing WordPress is usually a better solution here.
Do you need additional services as well?
Although we’re considering website builders here, it’s also important to consider what other online services you may need—for example, domain names or email. If you’re just starting out with your business, you may not yet have your own domain or business email account. While most website building companies offer these services, they generally charge more than you’d have to pay with a web hosting plan.
What is your website budget?
And finally, we come to your cost. While I recommend to people not to let price be your only or even primary consideration when choosing a website builder, it is a factor that most site owners need to keep in mind. Don’t bother with those free website offers where you have to include someone else’s ads on your site, plus you’re severely limited in the amount of feature and resources you get. The good news is that with all of the increased competition, there are a number of reasonably priced website plans that allow you to get your website up and running quickly. Keep in mind though that if you need a more specialized type of site or premium resources, you’ll need a bigger budget.
Answer the above six questions and you’ll be on your way to choosing the right website builder for you. For specific advice on choosing your website builder, I invite you to take our Website Builder Quiz. Just click the link below to get started.